A Leap of Faith - 2011
As the business grew, we saw a niche in the market for country clothing, Joules particularly was in short supply in the area, so when a shop 4 times the size of ours came up, we took a leap of faith, and in 2011 Chic’s specialist country clothing store opened it’s doors for the first time.
Having always strived to maintain the personal touch that made our first store so successful, we made sure that we were always at the top of our game with our in-depth knowledge of every line we carry…and so the clothing store grew beyond what we could have hoped.
And we continue to grow... as a family and a business! 2014 - 2016
By 2014, we were outgrowing our bigger store, so of course we had to think about …oh wait… another baby. James arrived in December 2014, a new member of the Chic empire, and as a toddler helped us once again quadruple our store size (but not quite in time to help with the queues!)
Then in October 2016 we moved into our current store, fitting it out from scratch, aiming to make it the best possible shopping experience for our customers and a great place for our team to work.
We still felt we were something missing, so to complete our family, along came Bailey Dog, a highly untrained, gorgeous , fun and excitable Cockapoo !
So today, you find yourself standing in our biggest and best store ever, offering possibly the best collections you will find of Joules, Barbour, Weirdfish & Brakeburn for all of the family.
We remain true to our core values as a family business, offering beautiful yet practical clothing for the whole family, whether it be a Sunday afternoon walk in the woods, a family gathering or a well deserved night out with friends, Chic of Gainsborough have it covered.